For some, a commercial might not be the ideal venue to tackle that, but it was the most direct attempt to acknowledge the dark clouds that have swirled over America in the lead-up to the game.Īmanda Gorman scores again. “Fear has never been the best of who we are,” Springsteen said poignantly. Commercials don’t really belong in this conversation, but nothing better addressed the politics of the moment than Jeep’s ad featuring Bruce Springsteen, who offered an understated but sobering message regarding unity and common ground. “The game did not live up to the hype,” he said.Ī message from the Boss. Near the end, Nantz delivered a refreshingly honest appraisal of what viewers just watched. The announcing team did the best they could to keep the focus on the field, after Nantz introduced the telecast by celebrating the idea that “we all unify to watch this game as one.” Romo also continued his magic act of identifying trends early and often, including the way penalties were playing an oversized role in the outcome in the early going. CBS aired a nifty video, hosted by Viola Davis, about the history of Black players in the NFL, but the real wakeup call was pregame host James Brown’s indictment of NFL owners, calling their track record on hiring African-American coaches and front-office management “pitiful.” That might not sound like much, but it always takes some guts for a network to call out the NFL, given the value of those football contracts. (AP Photo/Ashley Landis) Ashley Landis/APīefore Jackie. Tampa Bay Buccaneers tight end Rob Gronkowski, left, and quarterback Tom Brady celebrate after defeating the Kansas City Chiefs in the NFL Super Bowl 55. So what worked best, and what didn’t, in the context of a very unusual Super Bowl? Here are some highlights and lowlights from the game coverage, as well as a few of the pregame moments: If even a fraction of viewers return, that qualifies as a major win. ![]() ![]() As always, the host network also sought to leverage the millions of eyeballs trained on the TV to promote an array of assets from its parent company, ViacomCBS, foremost among them the streaming service Paramount+. The Super Bowl attracts millions of viewers who care little about the game itself, showing up for the experience and the ads in what remains media’s greatest marketing showcase, with advertisers paying roughly $5.5 million for each 30-second spot. That wasn’t an option for CBS and the National Football League, which worked hard – very hard – to conjure a sense of togetherness and normalcy in the coverage, in a mostly polished broadcast that proceeded without a few customary staples, among them a huge crowd.Īddressing the media prior to Super Bowl LV, the CBS announcing team expressed their desire to “treat it like another game.” But let’s face it, that’s not true of the Super Bowl in the best of times – most games don’t come with seven hours of pregame hype – and this year’s telecast carried a higher degree of difficulty. ![]() As advertisers considered the delicate balancing act this year’s Super Bowl required – striking just the right tone amid a period of stark cultural and political divides and public-health unease – many blue-chip brands opted to sit this one out.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |